Every small bit of progress counts, which is why Volvo including a gay couple in their new commercial for the redesigned XC60 is still a big deal. Apparently the car is not only technologically advanced but also progressive which is good news for all of us. As Towleroad pointed out, the commercial is an important reminder that once upon a time not so long ago same-sex couples were completely excluded from mainstream marketing, which is why this is big news for those of us who remember worse times. We’re looking forward to seeing other carmakers follow Volvo’s lead.
CNET reports that the XC60 goes into production in Sweden in April and should hit the U.S. in late 2017.
Here are some other recent ads featuring gay couples that we really like:
1. Coca-Cola | Pool boy|
2. TYLENOL | #HowWeFamily
3. Hotwire | Lucky Me